Patti Labelle at Great Voices of Soul

Shiloh PR was appointed to manage the PR campaign for the Great Voices of Soul Tour. In addition, we assisted with securing online advertising, consultation on above the line and digital marketing initiatives.

Headlined by the legendary Patti Labelle, the UK tour included performances from The Whispers, Soul II Soul, The SOS Band and more.

The PR campaign generated over 80 media interviews, covering radio, print, TV and online, in addition to numerous reviews of the events.

We secured commitment and interest from mainsteam media, including BBC Breakfast TV, BBC London TV, in addition to key ITV daytime programmes.

Photographs © Corrodus Photography