As a micro-business, we’re acutely aware of how difficult it is pitching against the ‘big boys’. For years, we’ve always espoused the virtues of working in collaboration with other PR or Marketing companies.
Shiloh PR has a specific niche, we’ve always believed that this enables us to support the areas in which other PR companies maybe struggling. Likewise, we’ve really encouraged and stressed to our clients the necessity of ensuring we work closely with their marketing team.
Here, PR Daily endorses the value of ensuring your PR strategy dove-tails with your marketing strategy in particular in the area of building your SEO.
PR and Marketing are not enemies, they compliment each other, when they work hand in hand, the results for your clients is multiplied. It’s about time, PR practitioners and marketeers accept we have more in common than not.