Urdang Dance Academy

About This Project

Shiloh PR was contracted to announce JaQuel Knight as a new patron for the Urdang Dance Academy.

The choreographer is responsible for Beyonce’s iconic Single Ladies routine, in addition to her award-winning Homecoming performance at Coachella. He has also worked with Nicole Scherzinger, Little Mix and Britney Spears.

What we did

Media outreach to secure coverage of the announcement and a five day workshop Knight would be leading at the dance school in London.

Results included

TV interviews in prime time entertainment news segments on BBC London and ITV London

Newspaper coverage – both print and digital editions.