Jamaica celebrated its 50^th Independence in August 2012.  The year was a momentous period for Jamaicans in the UK, with London, the UK’s capital playing host to the Olympics.   

Leading up to the Independence celebrations, the One Love Peace Festival was held, featuring a raft of prominent artists such as Busta Rhymes, Sean Paul, Shaggy and Ky-Mani Marley.

The Project  

As specialists in targeting multicultural audiences, Shiloh PR was appointed by the founders of the One Love Peace Festival to complement the work of a mainstream agency by focusing on a specialist audience.

What we did:  

Shiloh PR provided targeted publicity support for the event. Our objective here was to specifically reach dedicated reggae and hip hop music fans, and black audiences in particular.

Activity included:

• Writing, distribution and follow up of a series of press releases ahead of the event
• Blogger outreach
• Writing artist biographies for the official website
• Providing editorial features for international magazines, newspapers and online sites
• Organising press accreditation for over 100 media personnel
• Backstage media room management

Results included

• Digital coverage secured in travel, event and business sector media
• Successfully securing over 70 media interviews for artists and event organisers
• Specialist media digital coverage

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