The Victoria & Albert Museum has appointed Shiloh PR to support its Africa Fashion exhibition campaign. 

We’ll be working with the museum’s team to support their drive to increase the diversity of visitors and create a sense of celebration and buzz around the exhibition. 

Shiloh PR’s specific focus will be on grassroots media and influencers reaching Black and African communities in the UK. 

Karen Campbell, Shiloh PR Co-Founder, said: 

The V&A want to build long-term relationships with new audiences for the future of the museum as a more diverse and inclusive place to visit. Shiloh PR understand the audience the V&A are aiming to reach and we’re looking forward to working on a PR campaign that complements the work of the V&A’s in-house PR team

Find out more about the Africa Fashion exhibition: https://www.vam.ac.uk/exhibitions/africa-fashion