Shiloh PR was appointed to carry out specialist public relations service for the musical event which took place at the Wembley Arena in London. 

Summer Reggaefest featured some of the genres biggest reggae stars  including, Shabba Ranks, Maxi Priest, Barrington Levy and Cocoa Tea and took place on International Reggae Day.

The Project: 

In order to accommodate the different requirements for each artist, we adopted various approaches to focus on different audience segments, based on the artists’ fan base. 

What we did: 

• Shiloh PR created and circulated numerous press releases
• Coordinated broadcast, print and online media interviews
• Added concert information to appropriate listing sites
• Coordinate media accreditation list

Results:

Widespread coverage in music publications, media aimed at BAME audiences and interviews with the performers on radio stations across the UK.