Executive Escapes

Executive Escapes commissioned Shiloh PR Ltd to provide public relations services for the launch of a new luxury lifestyle concept exclusively for entrepreneurs and executives, bringing business and leisure together in a unique way.

The initiative was the first to bring business owners to a luxury destination for a 5 day trip to Malta. Executive Escapes included a business conference, workshops and an opportunity to experience the culture and sights of northern Malta.

What we did

We delivered a campaign which included traditional media and blogger channels to broaden awareness of the Executive Escapes brand and concept.

Shiloh PR activity included:

Writing, distribution and follow up of a series of press releases ahead of the luxury retreat
Blogger outreach
Adding press releases to the Shiloh PR website and regularly promoting Executive Escapes via Shiloh PR social media channels.
Managing influencer partnerships
Follow up media outreach after the inaugural ‘Escape’

Results included