Executive Escapes commissioned Shiloh PR Ltd to provide public relations services for the launch of a new luxury lifestyle concept exclusively for entrepreneurs and executives, bringing business and leisure together in a unique way.

The initiative was the first to bring business owners to a luxury destination for a 5 day trip to Malta. Executive Escapes included a business conference, workshops and an opportunity to experience the culture and sights of northern Malta.

What we did

We delivered a campaign which included traditional media and blogger channels to broaden awareness of the Executive Escapes brand and concept.

Shiloh PR activity included:

• Writing, distribution and follow up of a series of press releases ahead of the luxury retreat
• Blogger outreach
• Adding press releases to the Shiloh PR website and regularly promoting Executive Escapes via Shiloh PR social media channels.
• Managing influencer partnerships
• Follow up media outreach after the inaugural ‘Escape’

Results included

• Digital coverage secured in travel, event and business sector media
• Travel influencer partnerships generating dramatically increased reach
• Consumer-focused social media and website coverage

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