Shiloh PR was appointed as the lead agency responsible for publicity for the Great Voices of Soul tour, headlined by the legendary Patti LaBelle.

The tour, which covered shows in London, Manchester and Birmingham, featured performances from a stellar selection of Soul music legends including The Whispers, Soul II Soul, The SOS Band and more.  

What we did: 

Partnering with another agency, Shiloh PR focused its efforts on reaching specialist media outlets.

Activity included:

• Writing, distribution and follow up of a series of press releases ahead of the event
• Accompanying musicians to live media interviews when they arrived in the UK
• Facilitating live and pre recorded media interviews in advance of the event
• Adding event details to relevant specialist music listing sites

Results included

• Radio interviews with artists on local stations in London, Birmingham, Manchester and their surrounding areas
• Coverage in specialist music digital and print outlets