Black British Theatre Awards

Black British Theatre Awards

Shiloh PR was appointed to assist with publicity for the inaugural Black British Theatre Awards (BBTA) which was scheduled to take place in London in October.

The brief was to gain media exposure, establish brand awareness and to secure interest from VIPs/celebrities to attend and support the event.

What we did

In order to achieve the above, a number of strategies were employed namely, the use of traditional public relations activities, engaging the media via press release, emails and phone calls, using various social media platforms etc and supporting/facilitating media interviews at the event itself..

To this end, we issued a series of press releases to dozens of media outlets both trade, mainstream and those aimed at the BAME communities. covering:

  • Announcement of Wards
  • Call for Nominations
  • Announcement of Shortlisted nominees
  • Announcement of Host
  • List of Winners following the Awards

Results included

Broadcast media coverage from numerous radio and TV stations in London

Additional coverage in a number of publications including trade, mainstream and specialist magazines and newspapers.

Attendance from a list of VIPs including Shadow Home Secretary, Diane Abbott.

As a result of the success of this inaugural event, the BBTA was named as one of the Top 3 events of 2019 by the London Evening Standard.

Amazing Women Award statue

Amazing Women Awards

Shiloh PR has been the public relations agency for both years of this bi-annual event, which takes part in International Women’s month. The Amazing Women Awards aims to celebrate ‘ordinary women’ doing phenomenal things within their community.

The brief was to generate awareness of the Amazing Women Global brand and Awards event, via media coverage and to encourage the public to nominate the women within their community for an award.

What we did

Shiloh PR carried out traditional public relations activities, engaging the media via press releases, one-to-one media outreach and also social media.

We also collaborated with regional media outlets to encourage the public to nominate those women within their community who are rarely celebrated for what they do.

Results included:

Increased brand awareness and credibility.

In 2019 after only one year, the Amazing Women Awards recognized its first International recipient.

We were able to secure coverage across broadcast media, both mainstream and specialist, in addition to numerous features in magazines and newspapers both print and online.