Shiloh PR was appointed to assist with publicity for the inaugural Black British Theatre Awards (BBTA) which was scheduled to take place in London in October.

The brief was to gain media exposure, establish brand awareness and to secure interest from VIPs/celebrities to attend and support the event.

What we did

In order to achieve the above, a number of strategies were employed namely, the use of traditional public relations activities, engaging the media via press release, emails and phone calls, using various social media platforms etc and supporting/facilitating media interviews at the event itself..

To this end, we issued a series of press releases to dozens of media outlets both trade, mainstream and those aimed at the BAME communities. covering:

• Announcement of Wards
• Call for Nominations
• Announcement of Shortlisted nominees
• Announcement of Host
• List of Winners following the Awards

Results included

Broadcast media coverage from numerous radio and TV stations in London

Additional coverage in a number of publications including trade, mainstream and specialist magazines and newspapers.

Attendance from a list of VIPs including Shadow Home Secretary, Diane Abbott.

As a result of the success of this inaugural event, the BBTA was named as one of the Top 3 events of 2019 by the London Evening Standard.