Shiloh PR was commissioned by Caribbean Tales to support the UK launch of its independent film, HERO. The film based on the life of Trinidadian Ulric Cross, a West Indian (WI) war Hero who went on to become the most decorated WI veteran and part of the African liberation movement. The film was screened across London as part of the Windrush celebrations in June followed by UK wide screening during Black History Month in October.

The project comprised of three phases:

• The launch at the British Film Institute (BFI) in May 2019.
• Event cinema screenings across London during June 2019, as part of the celebration of arrivals of the first mass wave of West Indians to the UK on the Empire Windrush.
• Screening events across England, Scotland and Wales during Black History month in October. Over 40 screenings were completed.

What we did

• Shiloh PR created and circulated numerous press releases
• Coordinated media interviews
• Event management for the BFI launch event, including inviting and hosting a VIP reception and sourcing catering
• VIP management at all London screening events

Results included:

Coverage from over 30 different media outlets. This included several BBC and commercial radio stations, local TV in London and numerous print media outlets, both mainstream and specialist.

Our efforts also resulted in majority sold out screenings across the UK and the call for further similar screenings.

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