Shiloh PR was contracted to announce JaQuel Knight as a new patron for the Urdang Dance Academy.

The choreographer is responsible for Beyonce’s iconic Single Ladies routine, in addition to her award-winning Homecoming performance at Coachella. He has also worked with Nicole Scherzinger, Little Mix and Britney Spears.

What we did?

Media outreach to secure coverage of the announcement and a five day workshop Knight would be leading at the dance school in London.

Results included:

Interviews in prime time entertainment news segments on BBC London and ITV London

Newspaper coverage – both print and digital editions.

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